Vintage Avis Car Rental Advertisement – “The Avis Girl is One in a Hundred” (circa 1960s-70s)

Description

Vintage Avis Car Rental Advertisement – “The Avis Girl is One in a Hundred” (circa 1960s-70s)

Description:
This charming vintage advertisement from Avis Rent a Car dates to the late 1960s or early 1970s, showcasing a smiling Avis employee in the signature red uniform and headband, with a badge that proudly reads “We try harder.” This slogan became iconic during Avis’s bold advertising campaign to distinguish themselves from larger competitors like Hertz.

The ad promotes friendly, personalized service, emphasizing how the “Avis girl” not only hands over the keys but also provides travel advice with genuine courtesy. The text underlines Avis’s commitment to going the extra mile, making this a nostalgic reminder of a golden era in travel and advertising.

• Date: Circa 1968–1972

• Mounted Dimensions: Approximately 16 x 24 cm

• Publisher: Avis Rent a Car

• Photographer/Artist: Not credited

Condition Note:
This is an original piece of advertising ephemera from over 50 years ago. Please note that due to age, the print may show minor signs of wear such as light creasing, edge fading, or patina — all of which enhance its authenticity and retro charm.

Ref: TWA 5