Vintage 1963 Israel Government Tourist Office Advertisement – “Richard the Lionhearted Thought This Was a Quaint Old Church” – Mounted Travel Ad (17 x 24 cm)

Description

Description:

Step into history with this original 1963 travel advertisement from the Israel Government Tourist Office, inviting visitors to explore the village of Abu Gosh, a site steeped in thousands of years of cultural and biblical history.

Featuring a captivating color photograph by Elliot Erwitt, the ad highlights the Church of Abu Gosh, believed to be built on the ruins of a Byzantine church and once a Roman fort. The narrative draws readers into the ancient allure of Israel, where layers of history—from the 10th Roman Legion to the Ark of the Covenant—are waiting to be discovered.

• Title Caption: “Richard the Lionhearted thought this was a quaint old church.”

• Publisher: Israel Government Tourist Office

• Date: 1963

• Photographer: Elliot Erwitt (noted Magnum photographer)

• Size (Mounted): Approximately 17 x 24 cm

• Mounting: Affixed on black archival board for display or preservation

• Region Promoted: Abu Gosh, Nazareth, Caesarea, Tiberias, Galilee, Jerusalem

This vintage print is a fantastic representation of 1960s travel marketing, blending romantic imagery with biblical heritage and archaeological intrigue.

Condition Note:

This is a genuine vintage print from 1963 and may show minor signs of age-related wear, such as slight yellowing, edge softness, or faint paper imperfections. These features are consistent with its age and add to its authentic charm. The print is professionally mounted on black cardboard, ideal for collectors and display purposes.