1962 Vintage Québec Travel Advertisement – “Vive la Différence!” – La Belle Province French-Canadian Tourism Poster – Original Mounted Print (17 x 24 cm)

Description

Description:

Step into the charm and culture of French Canada with this authentic 1962 vintage travel advertisement promoting Québec as a unique, bilingual holiday destination. With the inviting headline “Vive la différence! A carefree ‘foreign’ vacation,” this nostalgic ad celebrates the province’s French heritage, European flavor, and breathtaking landscapes.

Highlighting both Québec City—described as North America’s only walled city—and Montréal, the world’s second-largest French-speaking city at the time, the ad draws in the traveler with promises of elegant architecture, fine dining, historic traditions, and lively nightlife. This was part of Canada’s mid-century tourism push, branding Québec as an accessible yet “foreign” destination—no passport required for American travelers.

• Published: 1962

• Issued by: Provincial Tourist Bureau, Québec

• Tagline: “Hospitalité spoken in two languages – right next door!”

• Dimensions: Approx. 17 x 24 cm, mounted on sturdy black board

• Artist/Photographer: Not stated, typical of provincial promotional materials

• Visuals: Mid-century modern photography of urban and countryside scenes, period fashion, architecture, and signage in both French and English

Perfect for collectors of vintage travel memorabilia, retro Canadian ephemera, or Francophile décor lovers!

Condition Note:

This is an original vintage print, professionally mounted on black backing board for preservation. Due to its age (over 60 years), expect minor signs of vintage character such as soft edge wear or natural toning, which only enhance its authenticity and charm.