We Want to Grow by Being Better – Vintage Iberia Airlines Advertisement (circa late 1970s)

Description

“We Want to Grow by Being Better” – Vintage Iberia Airlines Advertisement (circa late 1970s)

Description:
This authentic vintage print advert showcases Iberia Airlines, the national carrier of Spain, during a transformative period in its history. With the bold headline “At Iberia, we’re not perfect. That’s why we want to grow by being better,” the campaign reflects the airline’s desire to modernize, improve services, and expand its international footprint.

Dating from the late 1970s, this piece offers a snapshot of Iberia’s growing presence in North American and global air travel, proudly noting over 13.5 million passengers served in the prior year. The featured image of Iberia’s uniformed staff adds a personal and human element to the brand’s commitment to customer care and service evolution.

• Airline: Iberia – International Airlines of Spain

• Slogan: “More than 50 years making friends”

• Estimated date: Circa 1978–1980

• Mounted Size: Approx. 19 x 26 cm, on black cardboard

• Design elements: Iconic 1970s typography, bold brand messaging, airline staff photo, Iberia logo in red/yellow

Condition Note:
This vintage airline advertisement is several decades old and may display minor signs of age such as slight paper toning or soft edges. These natural imperfections add to the collectible value and character of the item.

Ideal for collectors of vintage airline memorabilia, Spanish travel ephemera, or anyone with a passion for aviation history and retro marketing design.

Ref: TWA 5