Vintage 1962 Retirement Living & Edmonton Travel Advert – New Moon Homes & Alberta Tourism – Original Print Mounted on Black Card (17 x 24 cm)

Description

Description:

This original 1962 vintage advertisement captures the joy of boating with Johnson Motors’ Sea-Horse Electramatic Drive – one of the first outboard motors featuring automatic electric shifting technology. With the tagline “He’s driving the Sea-Horse that shifts for itself,” this vibrant ad features a wholesome image of a smiling father and his young son sharing a bonding moment on the water – a perfect slice of nostalgic Americana.

Produced by Johnson Motors, this ad promotes the new Electramatic Drive, which allows smoother, quieter shifting between gears, ideal for family-friendly boating. It boasts their 28 hp and 40 hp electric models, hailed for dependability, innovation, and ease of use.

• Date: 1962

• Advertiser: Johnson Motors (Waukegan, Illinois)

• Headline: “He’s ‘driving’ the Sea-Horse that shifts for itself”

• Mounted on archival black card

• Approximate size: 17 x 24 cm

• Artist/Photographer: Not credited (typical for commercial ads of this period)

This ad would make a striking framed gift for lovers of vintage boating, mid-century design, or collectors of Johnson and Evinrude memorabilia.

Condition Note:

This is an original vintage magazine advertisement from 1962, not a reproduction. Due to its age, minor signs of wear may be present such as soft edges, light foxing, or paper toning. These subtle imperfections are typical of decades-old paper and add to its authentic retro charm.