Vintage 1923 Advertising Print – “Glaxo Super-Milk – Builds Bonnie Babies” – Mounted Baby Health Ad (Approx. 14 x 22 cm)

Description

Vintage 1923 Advertising Print – “Glaxo Super-Milk – Builds Bonnie Babies” – Mounted Baby Health Ad (Approx. 14 x 22 cm)

Description:
This charming vintage 1923 advert titled “A Mother’s Wish Come True!” promotes Glaxo Super-Milk, a popular early 20th-century baby formula that promised to “build bonnie babies.” The advertisement features a photograph of a smiling baby named Audrey, who was reportedly raised on Glaxo and praised for her health and vitality.

The ad emphasizes Glaxo’s innovative milk-processing technique, which broke milk solids into fine, easily digestible particles—marketed as a safer and healthier alternative to ordinary milk for infants. With glowing testimonials and the slogan “Builds Bonnie Babies,” this piece of advertising history reflects the values and marketing style of the time.

Beautifully preserved and mounted on black cardboard, this advert measures approximately 14 x 22 cm, making it a perfect collectible for fans of vintage baby products, pharmaceutical history, or early 20th-century British advertising.

Publisher:
Issued by Joseph Nathan & Co., Ltd., London and New Zealand, manufacturers of Glaxo, which later became part of the pharmaceutical giant GlaxoSmithKline (GSK). This ad was featured in a 1923 edition of My Magazine, a popular British periodical.

Condition Note:
This is a genuine vintage print over 100 years old. As such, some signs of natural aging may be present, including light yellowing, slight edge wear, or faint foxing. These elements enhance the charm and authenticity of the piece.