Original 1967 Valspar Thick-or-Thin Emulsion Paint Advert – “Proper-Jobbers” Vintage Print – Mounted 20x27cm

Description

Description:

This is a genuine original 1967 advertisement for Valspar Thick-or-Thin Emulsion Paint, produced by Goodlass Wall & Co Ltd of Liverpool & London. This nostalgic black-and-white ad features the bold tagline:

“First paint for proper-jobbers.”

Aimed at meticulous decorators and professionals, this ad highlights the product’s dual-purpose consistency—“Thick” for ceilings, “Thin” for walls—making it ideal for both brush and roller use. The clever branding of “Thick-or-Thin” appeals to mid-century British sensibilities with its cheeky, working-class phraseology and practical appeal.

The image is styled with a classic tin of Valspar paint, a dripping brush, and a smiling decorator couple holding paint tools, giving it a strong retro DIY charm.

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Details:

• Year: 1967

• Product: Valspar Thick-or-Thin Emulsion Paint

• Company: Goodlass Wall & Co Ltd, Liverpool & London

• Source: Vintage decorating trade magazine

• Size: Approximately 20 x 27 cm

• Mounting: Neatly mounted on quality black card

• Cartoonist/Illustrator: Not credited

• Original Print: Not a reproduction

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Condition Note:

This is an authentic vintage print from 1967. While it has been carefully preserved and mounted, please note that it may show minor signs of age such as slight yellowing or edge wear—characteristics typical of genuine paper ephemera from the mid-20th century. These features only enhance its vintage charm and authenticity.