Original 1961 UDT ‘To Ilkley Moor’ Car Finance Advert – Humorous Vintage Motoring Print – Mounted 20 x 27 cm

Description

Description:

This delightful original 1961 vintage advert features a witty and beautifully illustrated promotion by United Dominions Trust (UDT) – a finance company specializing in hire purchase plans for popular British car brands like Austin, Morris, Jaguar, Triumph, MG, and Rolls-Royce.

Titled “To Ilkley Moor… by UDT”, the artwork is a tongue-in-cheek tribute to the Yorkshire folk song “On Ilkla Moor Baht ‘at.” It humorously imagines a chilly roadside picnic following a car breakdown, complete with woolly hats, camping stove, and squawking geese — all drawn in whimsical cartoon style. The message? Avoid this sorry fate by buying a new car on finance through UDT, and enjoy smooth motoring adventures instead!

This advert perfectly captures the humour and marketing creativity of 1960s Britain, appealing to the emerging middle-class motorists of the era.

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Additional Details:

• Date: 1961

• Published by: United Dominions Trust (Commercial) Ltd

• Product: Car Hire Purchase Plan (Finance)

• Size: Approx. 20 x 27 cm

• Mounting: Neatly mounted on black card for display or framing

• Cartoonist/Illustrator: Likely studio-commissioned; artist uncredited

• Visual Style: Humorous pen-and-ink illustration in mid-century editorial style

• Associated Brands: Aston Martin, Jaguar, MG, Triumph, Riley, Morris, Austin, Standard, Rover, Wolseley, Rolls-Royce

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Condition Note:

This original print is over 60 years old and may display typical signs of vintage wear such as faint discoloration, softening edges, or slight paper aging, all of which enhance its authenticity and charm. It has been mounted on black board for added protection and presentation.