Original 1923 Force Cereal Vintage Advert – “Under the Spreading Rhubarb Tree” Poem

Original 1923 Force Cereal Vintage Advert – “Under the Spreading Rhubarb Tree” Poem

£15.00

Description

Original 1923 Force Cereal Vintage Advert – “Under the Spreading Rhubarb Tree” Poem – Mounted on Black Card (13 x 24 cm)

Description:

Relive the golden age of illustrated advertising with this charming 1923 vintage print advert for Force Whole Wheat Flakes, featuring the iconic character “Sunny Jim.” This advert is a delightful combination of poetry and marketing, promoting Force cereal through a whimsical rhyme titled “Under the Spreading Rhubarb Tree.”

Sunny Jim sits beneath the tree with his trusty cereal box, delivering health, strength, and good cheer through his love of malted and toasted whole wheat flakes. This joyful scene is beautifully rendered in classic 1920s black and white print and captures a nostalgic glimpse into early 20th-century breakfast food advertising.

Professionally mounted on black cardboard (approx. 13 x 24 cm), this piece makes a standout collectible for vintage food marketing enthusiasts or lovers of poetic print ads.

📌 Product Details:

  • Advert Type: Original vintage print advert

  • Brand: Force Whole Wheat Flakes

  • Character: Sunny Jim

  • Slogan Highlight: “FORCE – Ready to Serve, No Cooking”

  • Feature Poem: “Under the Spreading Rhubarb Tree”

  • Date: Circa 1923

  • Mounted Size: Approx. 13 x 24 cm

  • Mount: Fixed on black card for display or framing

  • Publisher: Force Cereal (Marketed in the UK by Herbert Taylor & Co. / Sunny Jim brand promotions)

📦 Condition Note:
This is a genuine antique advertisement over 100 years old. While it remains in good condition and perfect for display, buyers should expect minor signs of age such as slight yellowing, paper wear, or soft edges. These age-related characteristics enhance the piece’s historical appeal and authenticity.

🎯 Perfect For:

  • Collectors of vintage food and cereal memorabilia

  • Fans of early 20th-century British advertising

  • Retro kitchen décor

  • Enthusiasts of antique illustrated poetry

  • Period displays or museum exhibitions

Related products