“Make a ‘Reg’lar Rabbit’ of it!” – Original 1920s ENO’s Fruit Salt Advertisement

Description

Description:
This whimsical and humorous vintage advertisement from the 1920s promotes ENO’s “Fruit Salt”, a popular effervescent saline remedy known for easing digestive troubles, acidity, and internal congestion. Titled “Make a ‘Reg’lar Rabbit’ of it!”, the ad uses a charming storybook-style anecdote involving a young boy named Dick and a misheard phrase to draw attention to daily health habits.

The narrative-style ad follows Dick through childhood and into adulthood, where a clever play on words connects his habit of kissing a girl to eventually making ENO’s Fruit Salt part of his morning routine. The advert claims that this daily dose of ENO’s helps maintain “wonderful health,” positioning the product as a trusted household remedy.

Illustrated with a cartoon-style white rabbit at the top, and a simple product image at the bottom, the ad blends humour, domestic storytelling, and medical promise—a classic example of early 20th-century British print advertising.

This print has been mounted on black cardboard and measures approximately 12 x 15 cm (4.7 x 5.9 inches). It’s a fantastic piece of ephemera for collectors of vintage medical advertising, quirky British ads, or nostalgic pharmaceutical memorabilia. The artist of the rabbit illustration is uncredited.

Condition Note:
This is a genuine vintage advert from the 1920s. Please be aware that due to its age, the print may show minor discoloration, light creases, or gentle edge wear—signs of character that are consistent with authentic vintage pieces.