“Mabs Fashions No. 1” – Original 1920s Fashion Magazine Advertisement by a Famous British Style Illustrator

Description

Description:
This elegant and stylish vintage advertisement from the 1920s announces the launch of the first issue of “Mabs Fashions”, a fashion magazine created by the acclaimed fashion illustrator known simply as “Mabs.” Touting itself as “Entirely New! Entirely Different!”, this ad positions Mabs Fashions as a must-have guide for the modern woman of the 1920s, featuring over 50 spring designs, a beautiful colour supplement, and a free dress pattern enclosed in a special envelope.

What sets this magazine apart, according to the ad, is that all content and designs are the original work of Mabs, a designer known for her dainty, feminine, and tastefully modern illustrations. Each issue was packed with the latest trends and stylish ideas that could be easily recreated at home. The publication was priced at 6d (sixpence) and was designed to appeal to both the fashionable woman and the home dressmaker alike.

The graphic design includes stylish illustrations of a woman modeling a chic 1920s ensemble, with elegant typography and layout that captures the spirit of the Art Deco fashion era. Though the full name of the artist “Mabs” remains uncertain, she was well-recognised in early 20th-century British fashion circles for her distinctive style.

This advertisement has been mounted on black cardboard and measures approximately 12 x 15 cm (4.7 x 5.9 inches), making it a wonderful collectible for lovers of vintage fashion, illustration, and early women’s magazines.

Condition Note:
This is a genuine vintage print from the 1920s. It may show minor signs of wear, such as soft corners, slight discoloration, or gentle creases consistent with its age. These natural imperfections only enhance its authenticity and nostalgic value.