Vintage Sabena Belgian Airlines Poster

Description

Vintage Sabena Belgian Airlines Poster – “Come to Belgium in 1975 and We’ll Ring the Bells for You” – Year of Cathedrals and Belfries

Description:
This evocative 1975 Sabena Airlines travel advertisement captures the charm and cultural richness of Belgium through its national campaign: “The Year of Cathedrals and Belfries.” Issued by Sabena – Belgian World Airlines, the ad invites travellers to explore Belgium’s architectural and artistic treasures with the cheeky tagline:
“Come to Belgium in 1975 and we’ll ring the bells for you.”

Featuring a black-and-white photo of a bellringer mid-pull in a centuries-old cathedral, the advert offers a glimpse into Belgium’s deep-rooted heritage. With references to:

• Rubens’ “The Descent from the Cross” in Antwerp Cathedral,

• The artistic and cultural melting pot of Flemish, French, Dutch, Spanish, German, English and Latin influences,

• And transport via the luxurious Sabena fleet, including Boeing 707s, 737s, 747s, and McDonnell Douglas DC-10-30CFs.

This piece reflects an era when national airlines were not only carriers but also cultural ambassadors.

• Date: 1975

• Airline: Sabena Belgian World Airlines

• Campaign: The Year of Cathedrals and Belfries

• Print Size: Approximately 19 x 26 cm (mounted on black cardboard)

• Medium: Black and white photographic and typographic vintage ephemera

• Artist/Photographer: Uncredited

Condition Note:
This is an original vintage print. Due to its age, some light edge wear or subtle discoloration may be visible. These signs of natural aging are part of its historical character and collectible charm.

TWA 5