1950s Vintage Theatre Programme Advertisement – Mapleton Restaurant & More

Description

1950s Vintage Theatre Programme Advertisement – Mapleton Restaurant & More

Description:
This wonderfully preserved vintage advert page from a 1950s British theatre programme offers a snapshot of stylish post-war consumer culture in London. It features a series of promotions including:

• The Mapleton Restaurant, located at 39 Coventry Street, W.1 — just steps from Leicester Square. The ad highlights its charming dining room with a small dance floor, perfect for reunions and weddings. The restaurant offered late-night service until 1:30 a.m., and proudly stated it was “Fully Lic’d” for alcohol. A hand-drawn map adds charming visual detail.

• Macfarlane Lang & Co. Ltd. of London & Glasgow promoting classic British Biscuits “at their best.”

• Martell Cognac suggesting you “Make friends with Martell” at the bars — featuring their Three Star and Cordon Bleu blends.

• Maple Liquid Polish, an antiseptic, non-slip polish that “Cleans before it polishes.” A practical household must-have of the era.

• Status Shoes, promoting a clever fashion solution for men with the line: “Taller in your Status Shoes.” Designed to discreetly boost height, these shoes were marketed to enhance confidence and appearance.

• Approximate Size: 14 x 18 cm

• Mounting: Expertly mounted on black archival board

• Date: Circa 1950s

• Provenance: From an original theatre programme in London’s West End

Condition Note:
This is an original print from the 1950s and may exhibit minor aging, such as light foxing, toning, or soft corners. These signs of age are expected and contribute to the print’s nostalgic appeal.

Ref: TWA 3