1941 Vintage Viyella Military Khaki Shirts Advert – WWI & WWII Themed Print – Mounted Original (Approx. 20 x 25 cm)

Description

1941 Vintage Viyella Military Khaki Shirts Advert – WWI & WWII Themed Print – Mounted Original (Approx. 20 x 25 cm)

Description:
This authentic 1941 vintage advertisement for Viyella Khaki Shirts beautifully blends historic wartime sentiment with commercial craftsmanship. Illustrated with a nostalgic scene from the 1914–18 trenches, based on a 1916 painting by F. Matania, the ad evokes patriotic service and timeless quality. Reissued during World War II, the message reaffirms that “Now… as then, Viyella for Service”—highlighting the long-standing reliability of Viyella garments for active duty.

Printed in full color, the advert emphasizes Viyella’s famous shrink-resistant and fade-proof khaki shirts, ideal for military personnel. It includes a well-composed product image and vintage pricing: shirts at 15/-, socks at 2/6, and ties at 2/6. This piece reflects the British wartime home front, where style, durability, and patriotism were intricately linked.

Professionally mounted on black card, this print measures approximately 20 x 25 cm and is a standout item for collectors of vintage fashion, military memorabilia, or British advertising ephemera.

Condition Note:
Original 1941 print. As expected with genuine vintage items, it may show signs of age such as mild toning, small creases, or light surface wear, enhancing its character and authenticity.