1923 Vintage Vim Cleaning Powder Advertisement – “Let Vimy Take Your Place” – Mounted Original Print on Black Cardboard

Description

1923 Vintage Vim Cleaning Powder Advertisement – “Let Vimy Take Your Place” – Mounted Original Print on Black Cardboard

Description:
This is an original 1923 vintage advertisement for Vim, the iconic British cleaning powder produced by Lever Brothers Limited, Fort Sunlight. Featuring the cheerful character “Vimy”, the ad delivers the slogan:
“When there are Saucepans to clean—let Vimy take your place.”

With charming illustrations and clever copy, the ad appeals to housewives by promising spotless cookware without the elbow grease. Vim was marketed as ideal for cleaning iron, steel, copper, brass, earthenware, tiles, crockery, and even linoleum. The ad highlights Vim’s availability in sprinkler-top canisters, reinforcing its convenience and popularity during the early 20th century.

Mounted on black cardboard and measuring approximately 14 x 22 cm, this print is a nostalgic piece of British advertising history—perfect for collectors of vintage household ephemera, domestic history, or early Lever Brothers products.

Publisher:
Lever Brothers Limited, Fort Sunlight – 1923

Condition Note:
This is a genuine vintage print from 1923, professionally mounted on black card. Due to its age, the print may show some natural signs of aging, such as slight foxing, edge wear, or soft yellowing, which only add to its authentic antique charm.