1965 MerCruiser Stern Drive Vintage Marine Advertising Print – “Propulsion Efficiency of an Outboard & Fuel Economy of an Inboard”

Description

1965 MerCruiser Stern Drive Vintage Marine Advertising Print – “Propulsion Efficiency of an Outboard & Fuel Economy of an Inboard”

Description:
This original 1965 vintage advertisement from MerCruiser Stern Drive Power Packages highlights the revolutionary MerCruiser Stern Drive — praised for combining the propulsion efficiency of an outboard with the fuel economy of an inboard. The ad features a crisp black-and-white photo of a couple enjoying time aboard a powerboat, perfectly capturing the leisure and lifestyle appeal of 1960s recreational boating.

Published by Kiekhaefer Corporation (a division of Brunswick Corporation), this ad targets boating enthusiasts and marine engine buyers by showcasing MerCruiser’s innovative 4-cycle marine engines that required no fuel-oil mixing, operated quietly on regular fuel, and included a Jet-Prop system to reduce drag and turbulence.

• Date: 1965

• Company: Kiekhaefer Corporation (later Mercury Marine), Fond du Lac, Wisconsin

• Print Size (Mounted): Approximately 19 x 26 cm, mounted on black card

• Original Source: Promotional boating magazine ad

• Artist/Photographer: Not stated

Highlighted Features in the Ad:

• Technical explanation of MerCruiser’s efficient underwater propulsion

• Models ranging from 110 to 310 hp, including inline fours, sixes, V8s, and diesel variants

• Promoted as quiet, fuel-efficient, and reliable with no mixing of fuel and oil

• Designed to appeal to modern boat owners and marine engineers

Condition Note:
This vintage advertising print is decades old and has been carefully mounted on black card for preservation. Please note, due to age, it may exhibit light wear, minor edge discoloration, or slight surface marks consistent with its original use and era.

Ref: TWA 5