Original 1967 Polycell Cement Paint Advert – Mid-Century Modern House Design – Mounted Vintage Print 20 x 27 cm

Description

This vibrant original vintage advert from 1967 promotes Polycell Cement Paint, a groundbreaking exterior paint product of the era known for its durability, vinyl-reinforced formula, and effortless application.

The standout visual features a stylized mid-century modern home with crisp architectural lines, clean angles, and a colourful, geometric chimney — capturing the optimistic, design-forward spirit of the late 1960s. The tagline boldly promises:

“Costs less… lasts longer… goes on easily.”

The text highlights Polycell’s benefits: protection that rivals thicker brands, longer-lasting performance thanks to tough vinyl polymers, and effortless spray-on application. It’s a beautiful piece of advertising history celebrating innovation in British home improvement.

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Additional Information:

• Year of Publication: 1967

• Product: Polycell Cement Paint

• Size: Approx. 20 x 27 cm

• Mounting: Professionally mounted on black card for preservation and display

• Cartoonist/Illustrator: Uncredited, but likely studio-rendered with iconic 1960s design flair

• Source: British home improvement magazine (likely Ideal Home or The Architect & Building News)

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Condition Note:

This print is over 55 years old and may show gentle signs of aging, such as light tanning, soft edges, or minor paper texture wear — all consistent with its vintage charm. Mounted for protection and ready to frame.