1941 Vintage Dual Advert – Wailes Dove Bitumastic Enamel & Tempered Spring Co Ltd – Mounted Original Print (20 x 27 cm)

Description

Description:

Step back into the era of wartime innovation and elegant engineering with this original 1941 vintage British advert print, featuring two distinctive advertisements from industrial Sheffield. This authentic print has been professionally mounted on black cardboard (approx. 20 x 27 cm) and is ideal for collectors of wartime memorabilia, engineering history, or vintage industrial design.

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Featured Adverts:

1. Wailes Dove Bitumastic Ltd – “How Long is Corrosion?”

A technical and compelling advert highlighting the dangers of corrosion in structural materials and the importance of Bitumastic Enamel for protection. The piece emphasizes the firm’s crucial role in defending ships, metalworks, concrete, and infrastructure against rust, decay, and time itself. This ad represents wartime Britain’s industrial might and protective engineering solutions.

• Tagline: Defeat Corrosion

• Product Focus: Bitumastic Enamel, anti-corrosive coatings

• Company Location: Newcastle-on-Tyne & London

• Visuals: Illustrated with engineers and shipping professionals in discussion

2. The Tempered Spring Co. Ltd – “Spring is the Perfection of Poise”

A stylish and elegant advert blending industrial innovation with poetic language. It equates a lady’s graceful stride to the precise engineering of tempered springs—underscoring the vital role these components play in modern machinery. This advert cleverly mixes form, function, and finesse, making it both visually and conceptually engaging.

• Tagline: Tempered for Service

• Company Location: Attercliffe Road, Sheffield

• Visuals: Sophisticated female figure illustrating elegance, paired with technical imagery of springs

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Additional Details:

• Date of Publication: Circa 1941

• Source: Likely from The Wide World Magazine or similar industrial periodical

• Cartoonist/Illustrator: Not credited (common for technical ads of the era)

• Print Type: Original wartime magazine page, not a reproduction

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Condition Note:

Please note, this advert is over 80 years old. While professionally mounted, it may exhibit natural signs of aging such as light edge wear, mild foxing, or toning—which only enhance its authenticity and vintage character.

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Perfect For:

• Collectors of WWII-era ephemera and advertising

• Fans of vintage engineering and industrial design

• Interior décor (offices, workshops, studios)

• Sheffield and British manufacturing history enthusiasts

• Wartime-era educational material collectors