1957 Vintage Hercules Bicycle Advert – “You Live in a Wider World” – Original Mounted Print – Cycling History Collectible – 15 x 22 cm

Description

Description:

This is a striking original 1957 vintage advert for Hercules Cycles, one of the most iconic British bicycle manufacturers of the 20th century. With the slogan “You live in a Wider World with Hercules,” the advert highlights the affordability, quality, and global reach of Hercules bicycles—proudly exported to 134 countries at the time.

Sourced from The Wide World Magazine, the piece is beautifully mounted on black archival card, measuring approximately 15 x 22 cm, ideal for collectors, historians, or cycling enthusiasts seeking authentic vintage bicycle ephemera.

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Key Features:

• Date: 1957

• Brand: Hercules Cycle and Motor Company Ltd., Aston, Birmingham

• Headline: “You live in a Wider World with Hercules”

• Slogan: “The Finest Bicycle Built To-day”

• Visuals:

  • Detailed black-and-white illustrations of a Hercules road bicycle

  • International scenes depicting the bike’s global appeal

  • Price promotion: from £1 deposit

• Advertising Theme: Adventure, travel, quality British engineering, affordability

• Export Note: Hercules cycles were distributed in over 130 countries

• Mounting: Fixed on black cardboard for preservation and ready for framing

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Condition Note:

This is an authentic vintage advert from 1957, now over 65 years old. While it remains in very good visual condition, please note it may show signs of natural aging, such as light toning, edge wear, or minor handling marks, which only enhance its historic charm and collectible appeal.

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Ideal For:

• Cycling memorabilia collectors

• Vintage British advertising fans

• Mid-century design and transport history enthusiasts

• Gift for cyclists or bike shop decor

• Home or office wall art