Original 1923 Gibbs Dentifrice Advert – “He Wants to Do It Himself” – Vintage Toothpaste Print Mounted on Black Card (13 x 24 cm)

Description

Original 1923 Gibbs Dentifrice Advert – “He Wants to Do It Himself” – Vintage Toothpaste Print Mounted on Black Card (13 x 24 cm)

Description:

Step back into the golden age of early 20th-century health advertising with this original 1923 vintage print advert for Gibbs Dentifrice, beautifully promoting children’s oral hygiene with the tagline: “He wants to do it himself – He loves to use Gibbs Dentifrice.”

Featuring charming black-and-white illustrations of a young boy eagerly brushing his teeth while his mother lovingly supports him, the advert encapsulates the post-Edwardian focus on health, cleanliness, and cheerful domestic life. Gibbs cleverly marketed their sweet, bubbly, and child-friendly toothpaste as both a practical and enjoyable part of a daily routine — turning tooth-brushing into a moment of pride.

This genuine 1920s advertisement has been mounted on black cardboard (measuring approx. 13 x 24 cm), perfect for framing or display in vintage-style bathrooms, apothecaries, or advertising collections.

📌 Product Details:

• Advert Title: He Wants to Do It Himself – He Loves to Use Gibbs Dentifrice
• Brand: Gibbs Dentifrice (Toothpaste)
• Date: Circa 1923
• Size (Mounted): Approx. 13 x 24 cm
• Mount: Black cardboard backing for preservation and presentation
• Publisher: D. & W. Gibbs Ltd., Cold Cream Soap Works, London, E.1.
• Style: Illustrated black & white print
• Text Highlight: “Your teeth are Ivory Castles – defend them with Gibbs Dentifrice.”

🧴 Historical Context:
Gibbs was a household name in personal care during the early 20th century. This ad would have originally appeared in women’s magazines or health periodicals of the time, aiming to guide mothers in establishing good dental habits for their children — with an added emotional appeal through delightful storytelling and warm illustrations.

📦 Condition Note:
This is an original, printed advert from the 1920s. While it has been carefully preserved and mounted, please be aware that due to its age, it may show natural signs of aging such as slight yellowing, faint creases, or light edge wear — adding to its authentic vintage charm.

🎯 Perfect For:

• Collectors of vintage health and hygiene adverts
• Enthusiasts of Edwardian and early 20th-century advertising
• Apothecary-style interior decorators
• Teachers or dentists creating nostalgic educational displays
• Vintage ephemera and poster collections