Vintage 1963 RCA Victor Color TV Advertisement – “New Vista” Technology – Mounted Original Print (17 x 24 cm)

Description

Description:

This is a striking original 1963 RCA Victor advertisement, promoting the cutting-edge New Vista Color Television for the upcoming 1964 season. The ad highlights the company’s advancements in television picture quality, boasting “brighter than ever before” color thanks to RCA’s enhanced picture tube and Golden Throat sound system.

The main image captures a vibrant comparison of RCA’s color TV clarity, showing a woman with a red hat and umbrella contrasted vividly against a black-and-white background—symbolizing the leap from standard black-and-white to natural color television. A smaller inset image shows the RCA “Radnor” model, their lowest-priced color TV set ever at the time.

The ad ties in with the cultural zeitgeist, referencing Walt Disney’s “Wonderful World of Color” on the NBC-TV Network, and emphasizes RCA’s position as the most trusted name in television.

• Year: 1963 (campaign for 1964 RCA Victor TVs)

• Brand: RCA Victor (Radio Corporation of America)

• Product: RCA New Vista Color TV

• Size (Mounted): Approx. 17 x 24 cm

• Mounting: Professionally mounted on black backing board

• Artist: Not individually credited (common in commercial print design of the era)

• Origin: USA

Condition Note:

This is an original vintage print from 1963. It has been professionally mounted for protection and display. Due to its age, minor signs of aging such as light edge wear, subtle discoloration, or slight toning may be present, adding to its authenticity and character.