Prominent People and Their Preferences” – Vintage Mackintosh’s Toffee de Luxe Advert c.1920s

Description

Description:
This delightful vintage advertisement titled “Prominent People and Their Preferences” promotes Mackintosh’s Assorted Toffee de Luxe, a popular British confectionery brand. Dating from the 1920s, the advert features charming illustrated portraits of fictional family members, each declaring their favorite flavor of the Mackintosh’s toffee range—from Coconut, Mint, Almond, and Egg-and-Cream, to the classic Coffee Toffee de Luxe.

The advert not only reflects the rich variety of flavors offered by Mackintosh’s at the time but also uses engaging storytelling and warm illustrations to appeal to a broad audience—from “Dad” to “Baby.” It also highlights the price of the toffee at the time: 8d per quarter pound, a nostalgic reminder of pre-decimal British currency.

The advertisement was produced by John Mackintosh & Sons Ltd., Halifax, a company that later became part of Rowntree Mackintosh and eventually Nestlé. While the artist of this piece is uncredited, the illustration style is typical of British commercial art from the 1930s—playful, wholesome, and family-oriented.

The advert has been mounted on black cardboard and measures approximately 12 x 15 cm (4.7 x 5.9 inches). This piece is a wonderful example of vintage British confectionery advertising and perfect for collectors of sweet-themed ephemera or nostalgic prints from the golden age of advertising.

Condition Note:
This is an authentic vintage print and may show light signs of aging such as minor edge wear, paper discoloration, or slight creases, which are normal for items of this age and add to their vintage charm.